The Logistics Lounge: Follow The Leader Friday with YardView's Heather Giordano & Jeff Roche

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16:36

welcome to the lounge you guys surprised me I wasn't uh forgive me you said I got to pop a

16:44

top and that's not often I get to do that at work so this is great cheers y'all it's Friday well we

16:50

hey John we we hey man our our positive thoughts and prayers or with your uh with your old lady man um we hope she

16:57

hope she gets uh get better dude and um yeah man you know just give her meds let her sleep leave her alone you know

17:05

she'll be happy John you got to wear the nurse You Gotta Wear the nurse suit for her you gotta dress up in the nurse suit

17:11

yeah yeah we wna we want to see that but not on the show send it to us privately so we can make a meme out of it and then everybody can

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laugh all right we are gonna start you know we're gonna start with the lady

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first because it is women's history month so you know uh Heather why don't you tell us a

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little bit about you like your a little bit of your backstory and you know how you came to be at yard sure so perfect

17:39

so um my name is Heather jordano I'm the COO here at YardView now um I've been with yardview for 12 years in my

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previous life I worked at a 3pl on the east coast and I worked there for over 10 years and I worked in their it

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Department uh but I worked with operations and uh the warehouse teams in

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that it realm and um I actually started implementing yard View and I did that for five years at at that company so I

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became really familiar with all the challenges that happened in the yard I make a joke when I'm always out in the field and I say I've gotten in and out

18:13

of so many um trucks with strange men because I just climb in the yard truck so it's kind of like a funny funny

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little way to put it but I do I have no coms I'll get in that truck and do the ride with them just to make sure you

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know they understand and are comfortable with our platform so um I really loved the product the very first time I rolled

18:32

it out it was kind of a disaster as most go lives are that first time you do something and um you know we were doing

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a yard check I'm sure many of you have done those and uh it was pouring rain in New Jersey so it was awesome um but

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after that you know I just I saw the difference that having a software like

18:52

this could have um kind of to your point Pedro that it was just mass chaos the radios people were screaming on the radi

18:58

videos everybody's tensions were high everyone's like oh he's doing it to bug me or you know I hate that guy and then

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we turn the system on everything is web- based it got so quiet we all broke out

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in Giggles because it was just that uncomfortable silence we're like is everything happening you know um so ever

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since then I just loved the product I saw the um the worth in it and I started working here um with Nate Harris um and

19:24

he's our current CEO and I love it I love the product and I just love love the way when we roll it out it just

19:31

everybody just calms down because I you know I have to bring it back to your news article but my driving simulator

19:37

was like pull position in the arcade um so I can't even back up my driveway safe

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so um you know I have a lot of respect for what you guys do out there and um the yard drivers you know there's inches

19:49

between those trailers so um the amount of calm that our software can bring to places like that is just amazing so yeah

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H yeah that's what I'm saying let's go hey I hope I hope Jeff I hope Jeff pops on since he has a a fellow si si

20:06

sistering our our buddy our buddy Jeff Dickinson he is uh he's from Jersey so

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yeah maybe we drop on y'all can y'all can talk about your old haunts I don't

20:19

know all right hey we'll just go straight uh straight down uh Jason you want to do the same thing for us brother

20:25

man uh sure so uh my name is Jason Blan Shir I've been working for yard view for

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just about 6 months now um the previous 14 years to that was in law enforcement

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I'm working in marketing now so it's a pretty new Venture for me but uh really been loving coming into the logistics

20:41

industry and uh learning all there is to know at this point obviously a big learning curve from what I was doing but

20:48

it's uh it's been great awesome that's awesome you know man I could you know being being ex law

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enforcement though so many so many great things comp that about marketing man you know being direct you know what I mean

21:02

like taking no prisoners kind of thing you know what I'm saying man like just going for it that's that's part of what marketing is it it's translated uh

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surprisingly well um mind you in that previous realm I did a lot of other stuff that was related to marketing

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that's why the the president uh did see me and say like hey I'm interested in bringing you on but uh it's been it's

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been awesome it's been wonderful to see and work for a company that is so about

21:28

the customer so willing to put everything they've got their whole heart into taking care of the customer which is all you guys you know that's that's

21:35

great man hope you uh hope you enjoy your uh your new life and Logistics man it is uh just like your previous life it

21:42

is Ever Changing uh soon soon as you understand one thing they throw out the rule book the next so that's all right

21:50

adapt and Conquer right that's what we do adap and Conquer that is that is it's it's it's like a it's like a mountain

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range every time you get to one Peak you get there and then look over and you're like [ __ ] and there's another one you

22:02

know we had to make it really clear what we meant when we were talking about Reef first yeah I mean you do live in

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Colorado right right we were like I promise it's a it's a trailer it's a type of

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trailer oh that's that's freaking awesome Jeff uh let let's hear it

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brother all right all right so I I got a little bit of a different yard management background I've been doing

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this actually since I've been in yard management since I've been a teenager um so I had a I had a cousin

22:34

that had a yard management company and very successful looked up to him it was something that I was born into I wanted

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to do this for my life right so I looked up to him like you were saying you know born to be a warehouse manager born I

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was born I wanted to be in yard management I was except my company my mine was cutting grass dump trucks

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spreading mulch cutting Hedges um so I wanted to be in yard management but you can say here 30 years later I'm actually

22:59

living my dream and I'm here in yard management just not that cutting grass trimming Hedges um but I've been doing

23:06

this for a long time been doing this for a long time uh you know out out of college I I started out at a 3pl working

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in a a warehouse doing you know Logistics yard management um I even once

23:19

I got in a yard tractor tried to move a trailer I am not a yard driver nothing but respect for them um and then I got

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into the software into things I came to yvu about five years ago and I'm the director of implement uh director of

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Client Services now and uh just just love the experience here love the exposure and really really happy to be

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part of you know the yard yard management Arena sweet man I just I just want to

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say I appreciate your dad joke bro yeah I love that point I I literally I

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literally just timestamped it so I can make a a short out of that like dude I'm a dad I got a lot of dad jokes so I love

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it I love it like I was like okay cool he's been doing this for a while and then he goes heades I was like this funny son of a [ __ ] yeah no I did no

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and it's it's you know because I saw I saw the way you guys introduced us with the yard management

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withing and that's like that's what I did I've been doing that since I was a teenager and uh you could say I've kind

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of been in yard management almost my whole life fre It Off love that man Jared

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what's up brother how you doing man hope had a good day man um hope y'

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aren't getting any of that uh that nasty weather up there in uh Nebraska those are um those are great

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guys I mean I don't know if y'all really could use their service but e carrier check that's who uh Jared is uh Jared is

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with e carrier check freaking absolutely amazing individuals all right so um I

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just want to let y'all know if um if y'all have if y'all want to do some type of short demo or have like a quick

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YouTube video or or you just want to pull up the website or I can pull up the website all you got to do is pull up the

25:05

tab and then hit the present um icon down at the bottom of the screen and y'all can pull up and display whatever

25:10

you want I don't know if y'all want to do do that or just you know go in to start talking about stuff I thought maybe you

25:17

know in y'all situation of visual aid would really be great for for everybody for sure for sure I can definitely take

25:23

that and um I will present my screen and I'll just kind of start out before I jump into sh sharing my screen I will

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just let you know I'm going to show you the two parts I'll show you the part of the inside like the warehouse uh doc

25:36

supervisors those types of people um inside the warehouse I call it inside the walls um what they would use and

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then I'm going to show I'll also show you what the driver see so you guys can kind of see how it ties together so

25:48

before you know my my my brain glitched it it does it all the time so before you do that H do you want do you mind if I

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share my little story about why I'm so interested in y'all I remember told I was going to say it so I won't want

26:00

y'all to to hear it but I so my first job with my one of my first jobs after I

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got my Logistics degree was I worked for a company called e transport and they had the yard management contract uh at a

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humongous Home Depot uh DC and it was actually two DCS on one site and the

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crazy thing is both of them ran on completely different systems why I don't know but it was it was nuts so uh I was

26:28

in charge of of a team of like 30 yard drivers and we did the night the night crew um Swift was the ones that did

26:34

pulled all the trailers and did all the deliveries we had containers that would come out of the rail yard from Fort

26:40

Worth uh stuff that would come up from the port in Houston so it was a lot of

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traffic that was on this yard I mean and it was it was massive uh I should have pulled up a Google Maps and show you but

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probably twice the size of a normal Walmart DC so if y'all know how big those are um you know Jason Jeff Heather

27:00

then that's what it was but my crew every day we would have or several times a day we'd have to do a yard check like

27:06

you like y are talking about so everyone would go riding around the yard and they would have to find every trailer and

27:13

they'd have to write it down where or write the spot down where it was if it wasn't in the right spot you had to put

27:19

the correct spot on there and then they had to bring all that back to me and then I had to manually input it in a

27:26

system that was like Ms Doss and I'm not [ __ ] you when when I when we printed this every single day or every single

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time we printed it it was over 200 Pages between the drivers that we'd have to

27:39

print out per side and you would you know i' stap together 20 30 pages at a time you know those things would have 30

27:46

40 50 trailers per page and you have to drive around and find them and it was it

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was crazy it was absolutely nuts um that was 20 or something and it was so slow and

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it was just ridiculous and nobody cared like if someone picked up a trailer they were supposed to again you didn't you

28:07

didn't write it you didn't do a system you wrote it down or they would Walky me and say hey trailer XYZ spot whatever

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and then I have to enter in the system or if I wasn't in the office I have to ride it on a notepad and then get back

28:23

to the office it was just a dis I would say it was a disaster and since like we

28:28

didn't our yard wasn't together but the system of figuring out where these trailers are you know what I mean and

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and all this stuff because you've been to a big DC y'all know like when they need a trailer they need it in the door

28:39

because they're ready to unload it they can't wait you know they throwing stuff up so when I heard about y'all Jason

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when you and I connected I was like oh man this is so freaking cool I wish we would have had something like this like

28:51

back when I was in this would have made my job so much easier I just could have rode around with a damn tablet you know

28:57

what I mean like well yeah and the and the key there that that that's to point

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out by the time you got done doing all that it was stale it was old data those

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trailer the trailers came and went trailers are being moved empty loaded the whole time so by the time you emailed it out it was

29:14

like no good anymore yep yep the yard is a living

29:20

breathing thing you're you're right and and man that is an extremely good point because it was like I mean we you would

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you have a trailer and like said Swift trailers were there and there were other companies because it was a drop trailer site for Swift Warner US Express a whole

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bunch of just major carriers you know what I mean and so it would and of course these carriers would send their

29:42

drivers in to pick up these empty trailers for loads so you know we you know we'd get a a a a a um Alert in our

29:51

system that says hey we need this Warner trailer and this dock to load this load

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for Warner and then you go look for it it's not there you don't know where the hell it is and so you're like okay well

30:02

let's just go find another Warner trailer and then you got to make sure that trailer is not already designated

30:08

to something and then if it is you gotta it's dude it was a disaster just and

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like I said the the sites didn't talk to each other even though they were one location so if I wanted if I found a

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Warner trailer it was it was called the RDC and the SDC so if I found a trailer

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on the SDC side that I needed for RDC I had to pull it out of one system and

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then put it into another s it was just freaking nuts man oh man it was so crazy

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it I mean you're you're putting it in a nutshell exactly why yard management exists I think a lot of people we just

30:45

went to manifest and put a booth up and were're able to have some conversation and at a at a trade show like manifest

30:51

as large as it is and has many Logistics and 3pls and all the companies that are there it was amazing to hear how many

30:58

had never even heard of yard management it was just crazy because as

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we look at what yard management does for companies and what you know through our experience over 26 years of experience

31:11

we we've realized that it's still not become mainstream for people to understand that it's a big black hole

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